Mastodawn

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes

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Steve Rudolfi 1d ago

More. But definitely go read the full article.

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h3mmy

6h ago

@SteveRudolfi
Direct link to the patent https://patents.google.com/patent/US12536233B1/en

The Forbes article is too narrow imo. This seems like it's going to be marketed as "making sites easier to navigate" or for "previews" so one "doesn't have to click through."

I will bet that this is going to be used for their "agent mode" or "AI mode" that keeps becoming more prominent in the tabs. Like "this blogger has a bunch of queer content, and we've determined that you don't like that so here's an option to generate one tailored to your worldview that shows you only the parts you want while hiding the rest"
Or "this storefront doesn't have easy to find buttons, would you like your agent to buy this for you?"

I'm too sleepy to write up a whole thing, but I don't think it's going to be simple. Rather it has much more potential for widespread damage to how folks engage with what's left of the internet.

US12536233B1 - AI-generated content page tailored to a specific user - Google Patents

Techniques for generating an artificial intelligence (AI)-generated page for a first organization. The system can include a machine-learned model configured to generate the AI-generated page. The system can receive from a user device associated with a user account, the user query. Additionally, the system can generate a search result page for the user query. The search result page can include a first result associated with a first landing page of the first organization. The system can calculate a landing page score for the first landing page. The system can generate an updated search result page based on the landing page score exceeding a threshold value, the updated search result page having a navigation link to an AI-generated page for the first organization. The system can cause a presentation, on a display of the user device, the updated search result page.

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Shadedlady

@h3mmy @SteveRudolfi shame that the images are missing on that site. I'd liketo see what they mean by the description