Steve Rudolfi1d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadAnna20h ago
@SteveRudolfi I am choosing to look on the bright side of this: it’s an excellent reason to stop using Google as a search engine.
Show threadPetra van Cronenburg

@netzhexe That doesn't stop the umpty AI scam websites being out there and making real websites more and more invisible.

@SteveRudolfi

Mar 24 at 11:54amWeb
Show threadStuck Here18h ago

@NatureMC @netzhexe @SteveRudolfi

Ahem, I'd claim that something similar to this has been ongoing for years. With the enshitification of search engines my top results would always have as the first few choices the most god awful, ad laden, poorly written sites you could imagine. This slop has been ongoing for some time. Here they just want to cut out those sites and make their own trash on the fly.

Show threadPetra van Cronenburg18h ago

@MyWoolyMastadon This. And even that trash and scam is already out there. You can take whatever search machine you want, you will find more and more websites made purely by LLMs, often forging real ones (currently e.g. a problem with scam media outlets/fake news).

@netzhexe @SteveRudolfi