Something I consider to be one of the great but under-discussed melbourne mysteries is what is going on with Arthur Daley’s on Swanston Street. They’ve occupied what must surely be valuable real estate for decades but every time I go in there there is few to no customers and there doesn’t seem to be much stock turnover. Much of the stock looks dated or poor quality. They’ve still got a big Christmas selection out. All up it’s got big back rooms vibes. What’s their secret to staying in business?

@joannaholman

Still remember when that space was occupied by one of several Timezone video game arcades operating simultaneously in the CBD in the 80s.

As a teen it always felt great to descend into the then dimly-lit subterranean space, anticipating what new games might be on offer. Sigh.

Its transformation into the long-running 'Arfur Daley' status quo was, to say the least, disappointing. I think I've been in the current establishment twice, both times looking for cheap Halloween tat.

@imalcolm @joannaholman I think it may possibly have also been a McDonald’s before (or after?) that? The floor tiling is even still the 1980s McDonald’s standard two-tone brown.

@lds

Ooh... That rings a bell, and now I'm wondering if it was a McDonalds after, Timezone, or if I'm remembering it wrong and there were two large subterranean places in that section of Swanston BITD, and Arthur Daley's was the Maccas (your tiling note makes me think so) and TZ was at a slightly different address a couple of doors away...

I remember Timezone was carpeted - black I think, with stairs partway down to a landing with a railing before continuing to the floor.

@joannaholman

@imalcolm @lds there’s a couple of underground spots on that part of swanston. There’s one a little further up that was a clothing store that just became a Grilld

@joannaholman

Ah, I haven't been in the CBD for a couple of months cos reasons (though my day job in-house location is literally on Swanston) so not sure which place that is - the only underground clothing shop I can think of off top of head in that stretch is/was under the Capitol Theatre.

There also used to be an underground Hungry Jacks in the section between Collins and Bourke - for some reason was thinking that's where a discount chemist is now, but again not sure.

@lds

@joannaholman @lds

Quick update! Just found some info on an old arcade game forum, turns out we were all correct about Arthur Daleys!

That staircase split halfway (at the landing I mentioned) and down the left went to McDonalds and down the right went to Timezone!

Reading that brought memories back, both of that layout and also when Arthur Daleys first opened I recalled thinking, "Oh, they made it all one thing..." 😂

@imalcolm @joannaholman
I’m down there right now, and I can confirm that the brown McDonald’s corporate-standard tiles do indeed go left, while the ones on the right are blue, with floorboards beyond:

@lds

Aha, thanks for that confirmation - totally Maccas flooring (and the carpet in the arcade I vaguely remember would have been ripped up long ago). 👍 🏆

@joannaholman