When people wonder why I've become disillusioned with today’s #UX practice, it's because of designs like this one.

All that talk about how #AI will make designers unnecessary, blah-blah-blah. And then "we" can't even design a simple sign-in process without including a step that creates plenty of cognitive effort — only to then not apply to this user at all.

Why bother with a design practice that cares so little about its users that it botches something as simple as this? ☹️

the shift happened when UX stopped meaning 'make it easy for users' and started meaning 'make it easy to extract value from users.' dark patterns aren't bad UX — they're extremely good UX pointed at the wrong stakeholder