PMG, an independent marketing agency, is piloting an AI agent infrastructure from FreeWheel to streamline premium video transactions. The partnership embeds AI within video advertising workflows to help buyers optimize performance in real time and automate processes. The move comes as PMG undergoes a repositioning with a new 'Engineered for Impact' tagline to align with the industry's AI emphasis. https://www.marketingdive.com/news/pmg-eyes-expansion-with-ai-focused-repositioning-freewheel-partnership/814740/ #Marketing #Strategy #AI #PMG
PMG eyes expansion with AI-focused repositioning, Freewheel partnership

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.

Marketing Dive