For those of you not terminally online, I bring you news of an escalating hamburger CEO war, which started with the CEO of McDonald's doing a video that went viral of him eating their new burger, which he called 'product', took a tiny nibble of and appeared not to enjoy it. The the King (Burger King) got involved and did a similar video where the CEO took a hearty bite out of one of their Whoppers. I regret to inform you that (sir this is a) Wendy's CEO has now got involved and done a video of him demolishing a burger then dipping fries in milkshake and consuming with gusto. What is next? John Eckbert, the CEO of 5 guys Meg Ryan When Harry Met Sally orgasming over their premium burger? The KFC Colonel doing a Man Vs Food with whatever it is they sell in those buckets? Calm down, CEOs. We know you eat alfalfa and sleep in bacta tanks - stop trying to human.
@TheBreadmonkey We can't judge the battle of the burger CEOs until the final big player makes his video available.

@UKFilmNerd @TheBreadmonkey

The Wordl Wide Symbol of Eating Pleasurefrom a different time when visiting a house with Blue Nun Liebfraumilch served with pineapple and cheddar chunks on cocktail sticks was a considered posh fare.

@calcius @TheBreadmonkey My 6th birthday was at a Wimpy. The main memory was seeing the staff member downstairs, we were upstairs on a balcony area, trying to get the Wimpy mascot costume on.

Also, the restaurant gave me a Wimpy kite. It was an elongated hexagon of plastic with two wooden dowl rods. You had to cut out four squares in the plastic and stick on the rods yourself and supply your own string.

It worked but the plastic ripped the afternoon I built it with grandad.

@UKFilmNerd @calcius @TheBreadmonkey That kite story is an apt metaphor for the whole Wimpy experience. Initially exciting, but ultimately disappointing in crap British way