Interesting design quirk I noticed - Apple logo on the Macbook Neo is not shiny but just embossed.

@jsnell Based on the slight color shift (in photos) it looks like they dyed the case, laser etched the logo, and then dyed the case again making the case slightly darker then the logo. It looks nice.

Update: A friend with the same background in anodizing as me suspects the etched logo also has a slight enough texture to make it look lighter, so etched then dyed once. I suspect he is correct.