Apple is now killing low end Windows machines with Macbook Neo that starts @ $599

* CPU: Apple A18 Pro chip
* CPU/GPU Cores: 6‑core CPU with 2 performance cores and 4 efficiency cores for CPU and 5‑core GPU.
* RAM: 8GB unified memory
* SSD: 256GB (512GB option, $100 extra for this option)
* Size/Display: 13" with 2408-by-1506 native resolution at 219 pixels per inch
* Weight: 1.23 kg
* Up to 16 hours battery life etc.

https://www.apple.com/macbook-neo/

MacBook Neo

Introducing the new MacBook Neo. Stunning colors, durable aluminum design, 13” Liquid Retina display, all-day battery life, AI and Apple Intelligence.

Apple
@nixCraft This strikes me as more of a problem for machines like the Framework 12” since it aimed squarely at the edu market. I think if they bumped to panther lake or a bit more beefy processor (and 2 ram slots though) they could perhaps compete as well as a slightly better screen.