I'm starting to see #ads from No Name mobile in #quebec

After a quick research, it looks like #loblaws is currently expending their mobile network across Quebec #canada

I thought Loblaws was mostly into groceries and different stores. I didn't know they were into telecoms.

While I do agree canadian telecoms need more competitors, that's not exactly what I expected.

https://www.loblaw.ca/en/no-name-mobile-expands-to-all-maxi-locations-across-quebec-powered-by-bells-wireless-network/
no name™ mobile expands to all Maxi® locations across Québec, powered by Bell’s wireless network

TORONTO AND MONTRÉAL, November 10, 2025 – no name™ mobile and Bell are thrilled to announce the expansion of the iconic no name™ prepaid mobile service to all Maxi® store locations across Québec. With close to 200 stores province-wide, this move significantly increases access for Québecers seeking low-cost mobile plans and reliable nationwide coverage, enhancing connectivity to regions and communities across the province.