I work in programmatic advertising. I built a tool that shows you how much the ad industry has spent targeting you personally.
No data collected. No cookies. GoatCounter for anonymous pageviews only, open source and cookieless.
The irony is intentional.
Does the math really scale like this? Yes I've been online for 30 years but advertising wasn't as huge back in the early days, and there certainly weren't video ads back in the 90s.
@The4thCircle the tool does scale by era, early internet years are weighted at 10% of current ad density, 2000-2006 at 25%, 2007-2012 at 50%, and only 2013+ at 75-100%. so your 90s dial-up years aren't being counted at 2025 rates.
and worth noting here, the number shown is media cost only. that's just what advertisers pay to place the ad. agency fees, creative production, data broker costs, tech platform fees aren't included. total cost of targeting you is roughly 2x what the tool shows.
Wow. I'm that case I'm appalled! To think they spent more advertising to me than I have probably spent on those products in my whole life!
godlesssaint
Developing Stacy 