THE BOUBA/KIKI EFFECT

Which of these shapes looks like the sound "bouba", and which looks like the sound "kiki"?

People of all cultures agree on this, and now it's been found that baby chicks do too:

https://phys.org/news/2026-02-bouba-kiki-effect-baby-chicks.html

It may seem weird that sounds should robustly match with shapes, but I think it follows from physics - and living as we do in the physical world, it pays for us to make these associations.

For more:

https://en.wikipedia.org/wiki/Bouba/kiki_effect

Thanks to Alex at https://mathstodon.xyz/@WizardOfDocs@wandering.shop/116115329367345332 for pointing out the news about baby chicks!

@johncarlosbaez

I’m calling BS on this one, even without reading the paper.

If you want to know why, search Google for Clever Hans.

I spent my PhD years studying honeybee behaviour. Animal experiments are very often biased by the human experimenter in unconscious ways.

It just seems too far fetched for me: An cognitive effect in humans innately manifest in baby chicks? I doubt it.

Having said all that, I should read the paper and try to pinpoint specific weaknesses. But I’m busy and lazy.

@TonyVladusich - it's not supposed to be a linguistic effect, but rather a sonic effect: a correlation between sounds and shapes. We certainly know what sounds "wet" and animals should too. We also know what sounds "raspy and sharp", and what sounds "bouncy and rounded".

But yes: a skeptic should carefully study and question these findings with a careful comb.

@johncarlosbaez

How is that not linguistic? Sounds and shapes are cognitive constructs not physical ones!

@TonyVladusich @johncarlosbaez

Cognition and association-making don't require language.

Hard objects have give sharp transient acoustic signatures like kiki sound. Soft objects have slower rise times like bouba sound.

Crystal-like image on the left associates with hard, leaf-like image on the right associates with soft.

@maxpool @johncarlosbaez

This type of reasoning is known as "begging the question".

(As in, begging the very question we seek to answer.)

It is a logical fallacy.

Why is part of an image (an image!, not physical thing itself, no less) "hard" or "soft"?

@TonyVladusich @johncarlosbaez

begging the question is error when you assume the truth of your conclusion in your premise to prove it's true. But I'm not trying to prove a conclusion, I'm trying to show that there exists a possible answer to your question "How is that not linguistic?"

@maxpool @johncarlosbaez

Yes, I agree linguistic was a bad word to use. But I did later correct myself.