"FLOWER POWER AND BLUE DALMATIAN TO THE RESCUE?”

At the start of 2001, Apple was (still) in terrible financial shape. Revenue had cratered to the lowest level since the late 1980s. For years they had been selling off assets—such as ARM Holdings—just so they could continue to tread water. In February, my coworkers and I gathered in a conference room at Apple to watch the keynote address for Macworld Tokyo. People were in an anxious mood and were hoping for something compelling to be unveiled. Steve Jobs walked out on stage, looking paunchy and visibly sweating at times. He looked clearly uncomfortable in a suit and was sporting a wrinkled tie. Our hearts sank as this sweaty man unveiled some of the oddest-looking products Apple has ever made. But these weren’t the only designs that were created. The team came up with more than a dozen designs to present to Steve. None of the others have ever seen... Read More Read More
@Arcticulate @BasicAppleGuy I think the word is “mercurial”.
(And it’s so weird seeing Steve in a suit.)
@michaelgemar Honestly, I think they did a wave or two trying to see how far they could go.
I think this was after the wave of 5 solid colors where they allegedly made retailers buy 5 packs. I’d argue that was bigger hubris that something wild like this.
I kind of like the blue one, actually. I had a g3 pro that had a wavy texture on the insert around the ports bay that was similar.