Today, we hit the streets with a major "And Then?" campaign in the UK, despite having faced strong opposition.

First, our TV ad "And Then?" was banned on British television.

And then, the outdoor ad campaign meant to criticise the TV ban was largely halted.

Here, you can watch the banned ads and explore the entire campaign.

https://mullvad.net/and-then/uk

@mullvadnet Keep up the good fight Mullvad! ✊💚
@mullvadnet keep it up mullvad against all odds
@mullvadnet sounds great but the long version just crashes a few seconds into playback for me. I'm not in the UK. Glitches out if i download it to play it locally as well. What kind of crazy encoding did you use?
@mullvadnet Ok uh genuinely wondering how you tested this website… in firefox the video playback crashes after a few seconds, in chromium it can't even start it… And to be fair, .mov is a rather unusual format for the internet. <.< Please fix?

@codingcatgirl

I've shared it with our web chap.

@codingcatgirl @mullvadnet

> .mov is a rather unusual format for the internet

Is it? .mov is just the original file extension for ISOBMFF, aka .mp4, before it became the ISO standard (apple still uses the old extension, but that doesn't affect the content)

And the content here is standard LC-AAC with 422 h264, which is also totally fine.

Edit: Chrome refuses to play the file even offline, but if you change the file extension, it works. WTF Google.

@justjanne @mullvadnet opening it in mpv it glitches out for me after 10 seconds

@codingcatgirl @mullvadnet Works perfectly fine in Firefox, Chrome (with changed file extension), MPV and VLC here.

Could the issue possibly be on your end, e.g., the GPU drivers/hardware acceleration acting up? I've seen similar issues in the past with RAM that had some minor bitflips.

@justjanne @mullvadnet it doesn't work in Firefox for me, after playing fine for a few seconds it suddenly stops and says it doesn't support that format. I'm not the only person with this issue, see the other replies

chrome refuses to even start playing

mpv glitches out after a few seconds

@codingcatgirl @justjanne

New versions will be uploaded soon. Our website chap fixed them today.

@jbjrkng @justjanne hurray! any idea what the issue was? cause we haven't been able to figure out what's actually wrong with the files, on closer inspection they look fine

@codingcatgirl @justjanne

Files are fine they're just gigantic. Newer versions are a touch compressed. I'll upload them tomorrow morning, new website build sometime thereafter.

@jbjrkng @justjanne interesting. I'm getting actual decoding errors locally but i guess reencoding for smaller file size will fix it anyways

@codingcatgirl @justjanne

Haven't the foggiest, I just uploaded what I was asked to upload.

@jbjrkng @justjanne the file that's being served today isn't the same that was served to me (more than once) yesterday, looks like your CDN swallowed some bytes

@mullvadnet

i watched that one ad you shared that is set at the drive through and i have no idea what it was about.

Also, you wrote that whoever decides on whether to allow an ad or not stated that they didnt get what it was about.

Maybe it is just not a good ad.

By all means, fight the fight and i will gladly continue to use your service but perhaps you'd see more of a passionate outcry here, if it didn't feel like you were trying to push an ad you knew would be disallowed so that you can claim it was banned?

@mullvadnet maybe it's my phone's fault but I couldn't watch the ad, even when I downloaded the file it appeared to be corrupted and empty after about 10 seconds (at least the first video, didn't try the rest yet).

good luck with the fight, seems tough to face that kind of resistance

@anthropy @mullvadnet Took a while for mine to play it too, but it did in the end.

@janeishly @anthropy

We will have a gander.

@mullvadnet I watched all of those ads today and like... whoa

the production quality is REALLY good, and it does a great job of showing the problems with mass surveillance.

@mullvadnet while (for now?) only specific states are pushing for that sort of surveillance, I think a us version of that ad campaign would be awesome
@mullvadnet If an ad about privacy gets banned, that says more than the ad ever could.
@mullvadnet @Ankitayadav I’m deeply suspicious of this. As I understand it this advert wasn’t banned, it wasn’t accepted. Very different.
@Wifiwits @mullvadnet @Ankitayadav we can say it was censored and cover both cases.
@fabriziob @Wifiwits @mullvadnet Fair point censored does avoid the technical distinction.
@Wifiwits @mullvadnet True, there’s a technical difference but the outcome for the audience is still the same they don’t get to see it.

@mullvadnet

I see what you mean!

@darkerknight

New versions to fix coming soon

@mullvadnet

In the end 'And then?' is the best thing that could happen... 😀

Worldwide people will wondering why and get to know what happens in the UK.

Are you as good with VPN?
😉

@mullvadnet the primary video appears to be corrupted. At about 5s in, it breaks down. It's also giganimous for the web and in a proprietary format that's not very friendly. This should help:

```
$ ffmpeg -y -i https://media.mullvad.net/andthen/30s/Mullvad_AND_THEN_30s_US_ProRes422_Webmix_4K.mov -vcodec libx264 -f mp4 -filter:v scale=720:-2 -c:a copy -vb 1024k -preset slow web-friendly.mp4
```

@danielquinn

I'm about to upload a new set of videos which our website chap popped to me this afternoon. Will be live likely tomorrow. Thanks though.