Mullvad was banned on British TV. And then? And then this underground ad got banned by the government body Transport For London.

The argument was clear: you cannot encourage people to engage with a banned TV commercial.

@mullvadnet I wanna watch it! Where is it?
And then? And then Mullvad was censored in the UK.

UK ramps up censorship & surveillance. Mullvad's critical TV ad "And Then?" was banned. Watch it here.

Mullvad VPN

@jbjrkng @benjaoming

Have to admit Mullvad censored in the UK *is* excellent advertisement.

*update* installed it.

I wonder ... ah yes there it is, wouldn't want 'our' techbros to lose their toys would we?

https://mullvad.net/en/vpn/daita

DAITA: Defense Against AI-guided Traffic Analysis

Even if you have encrypted your traffic with a VPN, advanced traffic analysis is a growing threat against your privacy. Therefore, we have developed DAITA – a feature available in our VPN app. Through constant packet sizes, random background traffic and data pattern distortion, we are taking the battle against AI-guided traffic analysis.

Mullvad VPN
And then? And then Mullvad was censored in the UK.

UK ramps up censorship & surveillance. Mullvad's critical TV ad "And Then?" was banned. Watch it here.

Mullvad VPN
@mullvadnet jfc the UK is a joke
@mullvadnet
It's like they're doing your marketing for you!

@mullvadnet lol, lmao even

is there any interest in broadcasting these ads in Spain? it'd most certainly take some work to dub it into spanish but i'd love to see it, there's too little awareness over censorship problems

@mullvadnet they probably think it’s the 1960s when they could ban unfavorable opinions and keep them hidden

@mullvadnet I am your longtime and faithful customer. Keep going!

There is one government I am afraid can make troubles - the Swedish one.
Do you have something encouraging to say about them?

@mullvadnet Damn! You couldn’t ask for better advertising than getting banned. It must be a really good VPN if they take it that seriously!
@mullvadnet you can’t just say that and then not provide a proper link
And then? And then Mullvad was censored in the UK.

UK ramps up censorship & surveillance. Mullvad's critical TV ad "And Then?" was banned. Watch it here.

Mullvad VPN
@mullvadnet BBC is about to learn something about the Streisand effect now ...
@dazo @mullvadnet errmmm what does BBC have to do with this? No adverts on BBC, so I don't see how they're involved
@mossman @dazo @mullvadnet they blocked it, people are talking that they blocked it and people are going to want to watch the ad
@tragivictoria @mossman @dazo @mullvadnet the BBC can't have blocked an ad, they don't run any ads. It must have been other, commercial, channels.
@tartley @mossman @dazo @mullvadnet im gonna trust you on this one
@tragivictoria @tartley @mossman @mullvadnet sorry for my ignorance. I'm not a Brit and not living in GB ... Just saw TV and ads and thought of BBC.
@dazo @tartley @mossman @mullvadnet ngl i also thought the same. Kinda suprised me that bbc doesnt have ads? Our public television have ads

@tragivictoria @dazo @tartley @mullvadnet okay, time for a little eduction then - everyone who watches TV in the UK is supposed to pay a kind of tax (the "license fee") which is what funds the BBC as well as subsidising some of the social and educational content of Channel 4 (and maybe other channels, not sure about that). The BBC was historically completely non commercial and supposed to provide a service to the people, and at the same time it was given a lot of independence (the government isn't actually supposed to control it), which is why it was able to be quite groundbreaking in a lot of its drama, documentaries, public service broadcasting etc. (It was also the first broadcaster in the world and has continued to be at the technical cutting edge throughout its existence.)

Nowadays, governments have pushed political appointments into the management - and there is more pressure to make money by outsourcing production, selling shows to other countries, etc. so its independence is being threatened more and more. But there is still no advertising on any of its UK TV, radio channels or websites(*). We pay for it to do its thing, and most of us like it that way.

(*) There are some international versions of BBC World - notably in the US, of course - where they have ads in between shows.

@mullvadnet
I did see your big anti-ChatControl ad at Odenplan station here at home in Stockholm today. Shit is on point.
@mullvadnet In Poland and other neighboring countries we used to have regimes that also liked to do it, now westerners can also experience good ol totalitarianism :)

@mullvadnet
"What even kind of whistle is it?"
Cut to the dog... 😆

Nicely done.

@mullvadnet , lol,
'Oh, you little anti-mass-surveillance activist.'

@mullvadnet
Has the UK becoming the new china?

Or more likely, the UK gov. Is simply a bit behind when it's comes to implementing orwell's proffecy - 1984

@mullvadnet god, I need to see that movie again.
@mullvadnet what else can you expect from TfL, the most successful money laundering toilet of Britain.