Does advertising really work?
Everyone I know mutes TV ads when they come on.
Everyone I know uses ad-blockers online.
I avoid sites that say 'You can't view this site unless you turn off your ad-blocker.'
And some ads are so annoying &/or repetitive that I refuse to use the product on principle.
@Richard_Littler I almost spent 80 dollars on licorice after seeing ads over and over. I'm proud of myself for resisting, but also sad I didn't get a huge box of licorice in the mail.