Ok #typography Fedi, let's talk about this sign. *Is* that a hyphen? Because it sure looks like an endash or maybe even an emdash to me.

So are they just trolling us with the name or are they trying to be clever?

@gairdeachas I see an emdash

@gairdeachas also why would I naturally associate wines with dashes, as the sign seems to imply? I feel irritated about this

If you sell organic wine or something, just say that!