Casey PeelOk #typography Fedi, let's talk about this sign. *Is* that a hyphen? Because it sure looks like an endash or maybe even an emdash to me.
So are they just trolling us with the name or are they trying to be clever?
Daryl the Admin@gairdeachas I'll go for endash because of the space before it. Far too wide for a hyphen.
Cat@gairdeachas I see an emdash
@gairdeachas also why would I naturally associate wines with dashes, as the sign seems to imply? I feel irritated about this
If you sell organic wine or something, just say that!
Flanakey@gairdeachas I say emdash.
JTinMI@gairdeachas Definitely a dash of some sort. As to the motive, I'm inclined to put it down to lack of awareness. The sign-designer or -painter didn't want the symbol to get lost - so they made it bigger, without realizing that in doing so they morphed it out of being a hyphen and into something else.
Foxy 
@gairdeachas en-dashes are as long as a capital N is large. Em-dashes are as long as a capital M is large. So I say en-dash.
ytetic@gairdeachas or does the designer not know the difference
AdamClever marketing! Using a dash instead of a hyphen is a guaranteed way to get fedi folks all talking about you're brand which we would ignore otherwise!
@adamsaidsomething feels like targeted nerd sniping, right!?
Aaron Priven@gairdeachas Dash it all!
Bob Blaskiewicz 🇺🇦 🇨🇦 🇬🇱We don't know because we don't know the font size. That's my analysis. :)
Axomamma, Antifa from birth@gairdeachas I give them six months before they fold. Unless, of course, it's a front for a money-laundering organization.
Juan C Nuno@gairdeachas It's wider than the lowercase n to the left. I vote em dash.
Dominic@gairdeachas clearly an em-dash, its wider than the <n> right next to it!