One way I judge a website is by how difficult it is to find the name of the company starting from the home page in a form suitable for copying and pasting into some writing about them. (That is, not text recognition from within a logo image, not ALL CAPS (unless it's an abbreviation like IBM or similar), not A Name® Like® This®, etc.)
@siracusa my test for streaming services is that I flatly refuse to use their search function and see how long it takes to navigate to what I want. Drives my wife crazy