Mickey7Dec 2

Have you noticed the new way of promoting horrible food by telling you it has lots of protein

https://lemmy.world/post/39613451

Show threadsaltescDec 2
I thought we exited this phase quite a few years back. Has it made a return? Are there wheat cereals advertising protein that’ll shit straight out of me because I do zero exercise again?
Show threadSippyCup
It’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
Dec 2 at 12:53pmWeb
Show threadfrogDec 2

I’m gonna guess the protein powder industry sponsoring fitness and food influencers.

Look how many recipes have protein powder in them.

Next up creatine powders. “Have you heard creatine, protein doughnut bites?!”