Holy Shit, #Valve did a product launch in 2025 and did not mention AI a single fucking time. So refreshing.
@preya Valve silently racking in all the Ws by being an apparently normal company that just *does* things. Absolutely mind boggling.
@preya Exactly! After a long while I am really excited about Steam Machine!
@preya - The shocking tech business strategy of "Sell people things they want".
@preya why would they? If they did I would cancel them immediately
@preya Completely serious here, there was nothing else (aside from the first Switch 2 Direct) that made me feel any sort of genuine happiness this year. Seeing Valve take it to the next level while clearly respecting their userbase is top tier respectable.

@preya

Wowsers. The most convincingly decent thing a tech company has done in a decade.

#valve

@preya @aeva thank you for highlighting this, I almost didn’t notice why I was so excited
@preya wooow! this is so unusual (normal in another way)
@preya I mean, they mentioned it's a PC and you can run every software on it that you want... So you can run AI on it 😅

@preya

meanwhile xbox headquarter brainstorming for new xbox release.

let AI run your game. no matter whether you are asleep or at work. let ai play this game for you while you can do more important things.

@utf_7 @preya important things, like, watching ads.
@preya I mean, they were all over AI 25 years ago (have you seen that cockroach AI???), they don't need to come back to it :p
@preya Since AI produces slop, I propose we start referring to them as “slop machines.” It works because it makes them sound like “slot machines” and they have roughly the same probability of paying off.
@Kimota94 @preya The House always wins
@preya More companies should begin realizing that just because something has AI doesn’t mean people will buy it, because everything else already has AI. You don’t need a microwave with an AI chatbot on it if your phone comes with Gemini and your smart speaker has Alexa Plus. It’s good that Valve already comprehends both that and the need for more open hardware using Linux.
@preya Oh shit we didn't even notice, but that explains why we were so weirdly excited about them lol
@preya and this

@ben funny because their main product is a DRM platform :D

@preya

@guenther @preya is it? I have definitely installed DRM-Free games from Steam. It's just not consistent or well-advertised. I know they offer account-verification (because I've implemented it in games I've shipped on Steam 👀) but that is entirely optional.

They are undoubtedly a monopoly, but we live in an age of such incredible corporate abuse of its customers and consumers that them showing just a little bit of grace feels like a breath of fresh air 😅
@ben @guenther @preya and it's a monopoly that arose mainly out of being the first to do it well and thus benefiting substantially from network effects, and most of their competitors just having worse UX
@zuthal @ben @guenther @preya and on top of it they're using their monopole to also push overall progress as seen with the Steam Deck and Gaming on Linux

@ben @preya @guenther

Monopoly implies there are no other significant players in the space, and so the monopoly's actions set the terms. Sony, Microsoft, Nintendo, Epic, Electronic Arts, and about 15 other franchises beg to differ.

This is the opposite of monopoly - the first recent competition to Playstation/Xbox/Switch *without* draconian hardware-based copy protection. It's a real alternative in an environment that badly needs alternatives.

They're competing on innovation and quality, not copy protection and lock-in, and I hope it sets the trend.

@tbortels @preya @guenther they're leveraging the security of their monopoly power to enter a new space in very aggressive, competitive terms. I am also hopeful that it meaningfully moves the needle into a positive direction.
@tbortels @preya @guenther a world where Nintendo and Sony (lol Microsoft) are competing with Valve is a better one than we have now, but Valve can afford to be generous, permissive, because building value here makes their PC gaming monopoly even more valuable.

We absolutely do not want a "winner" in the console space the way Valve became a winner in the PC space. They've been relatively non-toxic, but the world and the industry suffers when there's consolidation like that. We dont know what we're missing because it cant exist while Valve controls 90% (or whatever it is) of PC gaming.

And I like Valve! But they should be competing their asses off, not sitting around on gobs of rent.

@ben @preya @guenther

The new space is...

controllers? They sold one, it tanked.

Steam machines? Yeah, they tried that too.

VR goggles? Their old ones failed.

If "aggressive, competitive terms" are "curated experiences with open hardware" - sign me up.

I still don't see a monopoly. I know for a fact being on Steam isn't exclusive, simply because I have Vampire Survivors (fantastic game BTW) on both ios and Steam.

@tbortels @preya @guenther new space is console games and gamers.

I love my Steam Deck and I think I'll get a Steam Machine (depending on the price). This is a great idea, and I want them to do it.

You're right, being on Steam isn't exclusive, but as a two-sided market they now function as both a monopsony and monopoly. If you want your PC game to make money, you need to sell it on Steam. They have cornered the markets for buying and selling PC games. They are, like I've said, relatively non-toxic, but they're also complacent because they don't compete with anybody in the PC space.

Their backend tools are stale, support is non-existent, and they still charge an exorbitant 30% rent on all sales, which is ludicrous. The fact that it became industry standard in mobile doesn't make it less usurous. I was glad to see GOG and Epic join the market, and I think it's telling that despite Epic sinking an unimaginable fortune into increasing their share of the market, and GOG's laudable attempt at an "open" launcher, they have barely moved the needle.

Valve is finally serious about hardware. I have their first steam controller and their little streaming box, and I've used the Index (it's good!). They failed and Valve moved on, because they can afford to, because tens of millions of dollars drop into their bank account every day whether they work that day or not. Eventually it would run dry if they literally stopped development, but nobody is out there making them sweat, making them compete for our money as game buyers, or our products as game developers.

Not to compare them to pure evil, but Amazon, Meta, Apple and Google all used to be generous, open and competitive as well, but once they had their power consolidated, they could abuse their business customers and end users all they liked. Valve haven't really done that, but they could if they wanted to, and that's the problem.

What happens if Gabe decides to retire and sells Valve to Amazon or Microsoft? Or a consortium of private equity funds? Nobody could stop him. A newly, suddenly enshittified Valve could stipulate exclusivity in new obligitory contracts. And then could double or triple the rents.

Long way of saying that I hope that Valve does to Sony and Nintendo (lol and Microsoft) what I've been hoping anybody would do to Valve. These Steam Machines are an awesome idea and they look great.

@preya @guenther @ben

So far as I can tell, of the top 10 biggest selling games of the last decade - Valve has 2, and has made less than 10% of the gross income. Maybe they make it up with the long tail and extensive library - but "monopoly" isn't what that is.

30% may or may not be high - but it's what Apple and Xbox also charge last I checked. If devs don't think that's worth it - they are not required to use any of the above. We live in a world where distribution of software is easier than ever, for the PC anyway - ios and xbox not so much. Point being, Valve is easily bypassed, if you think their percentage is high. I'm not so sure they're such a bad bargain, but I'm a consumer not a game dev.

Concerns of what Valve might do if they suddenly turn evil are reasonable, but not really actionable at the moment? I mean - I boycott Microsoft, Sony, and Nintendo (having been their customers extensively), and Google and Apple are on very shaky ground. If Valve goes bad I guess I'd do the same - but I thunk I will worry about that when it happens.

Right now, Valve looks like the knight in shining armor - open hardware, customer centric, innovation. Part of that is because their competition is so heinous, to be sure. But part of it seems to honestly be a different attitude toward both customers and devs. If someone *better* comes down the pipe let me know.

@preya Because they don't have shareholders. Camera-based tracking is an AI feature, but they don't need to say that, because analysts at Gartner aren't gonna tell people to sell their Valve shares after poring over every word of the video.

@tuftyindigo @preya

I do wonder what will happen when Gaben finally does kick the bucket. Nothing good I'd imagine.

@contrasocial @tuftyindigo @preya A few yachts less? :)

"Gabe Newell, co-founder of Valve Corporation, has an armada of luxury yachts worth around $1 billion"

https://www.reddit.com/r/Steam/comments/1gm1wc1/til_gabe_newell_cofounder_of_valve_corporation/

@richlv @tuftyindigo @preya

I meant in regards to the company being more or less immune to enshittification thus far, but yes, billionaires shouldn't exist.

@tuftyindigo @preya But it's not generative AI which is the thing that is most annoying if so.

@preya There is a wordplay joke on the product page which they translated into a different jokes in other languages. Which means they hired actual translators. That's also not a given this day and age.

The fact that in the German translation the joke disappeared further proves this fact.

@bart Hey, we aren't humorless! We have great jokes! "Habe neulich bei Weight Watchers angerufen - keiner hat abgenommen."

@bart @preya Finally a company that gives a fuck!

Microsoft uses AWFUL translation software to translate to Swedish, on both Windows and XBOX they mix up "request" and "demand".

@preya That's it. Bubble is bursting.

This is how we know.

@androcat @preya Not yet, Valve without stocks and shareholders is kinda another dimension

@speaktrap

I was "guerilla joking".

The more we say it's bursting, the sooner it will burst.

@preya

@preya isn't FSR generative?

@preya
I don't "need" any of it but I'm still tempted by all of it simply because I want it all to succeed so hard the AI tech bros lose their fucking minds.

I am actually interested in the Frame, TBH. Do have a PSVR2, but that's got shitty PC implementation, esp on Linux which is all I run, sooooo...

The Year of the Linux Desktop?
@preya Weird too given all the dirty shit they do as a company, but I guess AI won't go on the list.
@preya did they mention getting kids addicted to gambling?
@preya I do wonder of the Frame will use the Snapdragon's NPU though. If the eye tracking was done by a specialized ML model they could probably run it on the NPU silicon to save CPU time for the other things.

@preya See what happens when a company stays private?

(see also: Larian Studios)

@preya Plot twist: They silently changed the lowercase "L" in the name to a capital "i" (VaIve)...
@preya
Computer games and the software supporting them are probably the activity and as an industry that have benefited ai the most. Not only because of the rapid GPU advancement, but also because of ai upscaling that make consoles like this steam machine viable, and also because it has never been easier to develop computer games because of ai - code and graphics.
It's great that they left it in the background and focused on the product!
@preya @cstross The community has nicknamed it "The Gabecube".