Deals matter in business, but fighting for your interests can wreck relationships. The real goal is making sure both sides feel good about the outcome.
Here’s a better approach:
First, do your homework. Know exactly what you want and what they probably want too.
Ask questions like What would success look like for you? Really listen to their answers.
Then connect your goals to theirs. Say We both care about keeping customers happy if that’s true. (1/3)