Kelleher didn’t just cut prices. He removed complexity. He used one type of plane to simplify maintenance and training. He avoided hub airports to cut fees and turnaround times. His core principle was radical simplification for efficiency. Every part of the service was questioned. If it didn’t help deliver safe, low-cost travel, it was cut. This mindset fits agile’s focus on value and eliminating waste, especially in service work where time is your main currency. (2/7)

Here’s how to use the DSDM framework to run a Timebox and redesign your ceremonies. A Timebox is a fixed period to hit a specific goal, ideal for a small team of two to five people. (3/7)

Start by defining the ceremony’s Minimum Viable Product. Hold a short kick-off. For each ceremony, ask: What’s the absolute minimum we need to accomplish here? For a daily stand-up, it might be Identify blockers. For planning, Agree on the next three priorities. Write this MVP down as the only success criteria. This is like Kelleher defining the core service as getting a passenger from A to B safely and on time. (4/7)

Next, conduct a waste audit. The team lists every part of the current ceremony that doesn’t serve the MVP. Use a whiteboard with three columns: Activity, Purpose, and Cost (time spent). Be honest. Does a 30-person weekly review need a 10-minute presentation? That’s high cost. Does your team of four need a two-hour refinement? Probably not. This audit finds the hub airports and multiple aircraft models in your meetings. (5/7)