Okay, but giving Sony money is not the most effective way to express that sentiment.

I mean, what’s the reverse of a boycott?

Boycotts don’t work either, for that matter.

It’s weird that we so often see political/social problems and think “I know, I’ll help solve this by giving (or withholding) my money from some for-profit corporation and hope the influence will trickle down to the cause I actually care about!”

Instead, you know we could just support activists working to advance that cause (or outlaw that bad corporate behavior) directly, right?

Boycotts don’t work either, for that matter.

Dude, the internet just bullied Disney into rehiring Jimmy Kimmel. Do you know how? Boycotting Disney’s subscription services, unsubscribbing, and stating that it’s because they fired Kimmel.

A for profit corp will absolutely change course if their wallet takes a big enough dent.