Okay, but giving Sony money is not the most effective way to express that sentiment.

I mean, what’s the reverse of a boycott?

Boycotts don’t work either, for that matter.

It’s weird that we so often see political/social problems and think “I know, I’ll help solve this by giving (or withholding) my money from some for-profit corporation and hope the influence will trickle down to the cause I actually care about!”

Instead, you know we could just support activists working to advance that cause (or outlaw that bad corporate behavior) directly, right?