Fascinating to look at the launch weekend distribution of the iPhone 17's. It followed a similar pattern to what I've seen most launch weekends. The Pro is by far the most popular, followed by the Pro Max, then comes the regular and then the 'special'.

If I would have guessed, the radical nature of the Air might have shaken the shape of this up a bit more. But it least 3 days in it looks pretty similar.

@_Davidsmith Do you have patterns averaging the full year? I'd assume the pro get a bump with early adopter but that the base model catches up over the year?
@_Davidsmith ok so real talk if they keep doing weirdo specials that sell single digit percentages why no mini since 13. people don’t want thinner phones they want a phone they can hold and use in one hand #releasethepromini
@gormster @_Davidsmith Mini abandonment was because it didn’t sell, and now we know the 4th phone never sells well, which doesn’t mean we shouldn’t have them! Thin phone is half a folding phone, so that’s why it exists. I agree, sell the Mini and a thin or folding phone, and give everyone options. But I think that ship has sailed.
@_Davidsmith very interested to see if this holds up. Hope you will follow up in a couple of months 🙏
@_Davidsmith do you have data from the years they had a Mini? Curious if it’s the same. If they killed the Mini and the Plus for single-digit percentages that doesn’t bode well for the Air…

@_Davidsmith iPhone 17 stealing ~4% of the Pro’s sales seems pretty significant. Glad to see it to. Having Pro Motion and 256gb base storage are awesome in the base iPhones.

I was hoping for the Air to flop harder. I don’t want a phone with compromised features just for it to be thinner. Not the direction I want to see phones going.

@_Davidsmith I’m not surprised that the Air isn’t flying off the shelves. People like cameras and battery life.
@_Davidsmith the enthusiasts are the ones buying first and get the Pro. I guess later in the lifecycle the regular gets more share?