A new report from Gale highlights the importance of #emotionalconnection and #community in #loyaltyprograms, particularly for #GenZ and #millennials. The report, based on a survey of 1,000 U.S. consumers, emphasizes the need for brands to build connections with users and integrate loyalty program data across their organizations. https://www.marketingdive.com/news/loyalty-programs-with-active-communities-appeal-to-gen-z-study-finds/757035/?eicker.marketing #performance #marketing #analytics