Because it’s* worth it.

*racism, genocide, anti-science, anti-LGBTQ+, anti-health, trickle-up billionaires, misogyny, state religion, and more.

I think it’s less about ‘worth it’ and more about how mainstream right wing propaganda news networks assign opinions to their viewers. If the media isn’t taking about it, they don’t care. (Epstein files notwithstanding.)