@EdBruce @anselmschueler @ant0inet IDA is a famous disassembler used in reverse engineering (https://hex-rays.com/ida-free) and Frida is a reverse engineering framework based on dynamic binary instrumentation (https://frida.re/).
The pun here being that this shop is named using these two names making it seem like reverse engineer heaven.

In reality it's just a grocery shop and Ida and Frida are common German names, so it's just a coincidence obviously.