A very reasonable predictor for 'what is Apple going to do next' is to look at what Microsoft was doing 5 years ago. Flat design, Surface, desktop/tablet mode, Universal Apps, mobile-first design across the desktop, splitscreen windowing, Hololens, Copilot, GenAI throughout the OS, 'Game Mode' and a game bar overlay, phone mirroring, foldable phones. It's exhausting to watch Microsoft do cool things, have them fall on their face, and be discontinued before becoming standard across the industry
@stroughtonsmith Sometimes it’s entertaining to watch Microsoft do things, have them fall on their face, have Apple throw shade at them for it, then watch Apple do the same things and also fall on their face.
@stroughtonsmith and Apple bought it's first game publisher recently while Microsoft seems to be firing a bunch of people from the game publishers they bought over the last ten years. On one hand it makes sense for two tech giants whose specialties have been operating systems to have similar strategies, but it used to be Apple in the lead position, or at least the more interesting offering.
@stroughtonsmith there is a business school PhD in understanding the internal dynamics that lead to two groups reaching the same conclusion, and one understanding delayed gratification & how change takes time, and the other mainlining the future before it’s really possible, and before people are able to accept it. And then being bored after 15 minutes.