Matthias

Yes, wrong understood and wrong applied methodic approaches don't work.

I was over several years multiple times involved in design thinking driven Initiatives.

Sure, we tried to involve early the as-is process and technical situation. And for sure we put the real users to the center and involved the employees with deep kownledge about the subject.

There was a result about the "what" to do. But the link to the real "how" was missing.

https://www.technologyreview.com/2023/02/09/1067821/design-thinking-retrospective-what-went-wrong/

#designthinking #consulting

Design thinking was supposed to fix the world. Where did it go wrong?

An approach that promised to democratize design may have done the opposite.

MIT Technology Review
Apr 19 at 6:35amMastodon for Android
Show threadGerhard Pfau20h ago
@marix1 design thinking works. At least that‘s true for Enterprise Design Thinking by IBM. It introduces „The Loop“ with its phases Observe, Reflect and Make. If you skip Make then what you get is Analysis Paralysis — and no measurable results. If you do all 3 repetitively and iteratively then in my experience you see outcomes for your clients and users that are markedly better. Learn more on https://ibm.com/design/thinking #design #designthinking
Design thinking courses and certifications - Enterprise Design Thinking

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Show threadMatthias19h ago
@gpfau Good point, right. After I had my real world experiences back in 2015 until about 2019, IBM extended it to Enterprise Design Thinking.
Haven't experienced this yet myself at one of my customer projects.
Last year Product Thinking had been pushed and IBM Garage since some years.
Infused with GenAI topics.