Celebrating 20 years of iA and 15 years of iA Writer I'm working on a little series starting with a praise of Markdown. Writing it down and document it I stumbled upon this little gem:

There are minor difference but you have to look from close, and, mostly, you'd have to check under the hood.

The love and care we put into it from the start and the nerves of just sticking with the main idea and treating every new feature with maximum attention and care making sure the text stays in the foreground...

It is not common in an industry that sells with new features and generally follows the path of more and more stuff.

@reichenstein love and care for your user/customer is so underrated in corporate environments… continually blows my mind. After all, it’s the shortest path to creating sustained value.
@agebhard Kind of counter intuitive how often we had to say no to often very reasonable user requests and *very* counter intuitive how often we had to say no to quick money. I'm not saying that from a high horse with a lot of moral pride. We considered (almost [because obviously everyone eventually makes mistakes]) every step very carefully. But then again the biggest decisions were, ultimately, intuitive decisions, like in a complicated chess game.

@reichenstein and that’s what management is ultimately about: weighing the pros and cons, making hard decisions and not losing your North Star. (Of course, for that you need to HAVE a North Star.)

That said, sometimes you might also have to take a detour (or take the “quick money”) to ensure the survival of a company. As long as you know what that path is that you need to get back on to.

Typing this out, it feels like obvious truisms. And yet, it’s worth repeating.

@reichenstein That subtle background is an incredibly nice touch.
@rmasoni It is. We stopped it because of bugs, performance issues and other complications.