Welcome to the Age of the Coward—where billion-dollar corporations crumble faster than a wet paper bag, and craven CEOs like Bob Iger and Tim Cook prove their “values” were just expensive PR stunts with an expiration date.
https://www.theindex.media/this-is-the-age-of-the-coward-2/
This Is the Age of the Coward

The Age of the Coward is here, where America’s most powerful corporations, once eager to preach their values, now fold like cheap umbrellas at the first gust of political wind.

The Index.
@Daojoan CEOs and higher management always say what's most convenient (typically: what people want to hear). When they stood behind some movement, it was obviously a convenient thing to do. They're there for money not for values. The folks with values seldom make it that high up the corporate ladder.