Let's play a game.

Don't say PowerPoint presentation, say slidedeck
Don't say Word, say text document
Don't say Photoshop, say image editing
Don't say Excel, say spreadsheet
Don't say...

Language is important. When corporate companies own the names of the tasks or the digital items you create, you have become a cog in their branding machine.

#bigtech #DataSociety #academicchatter