You can call me Yaz
Craig GrannellAgain amazed how few app devs have press kits. This has been chipping away at me for years now. One of the reasons I’ve dialled back app coverage. When you’re writing a round-up of a dozen apps and there are no readily available images, that just eats into your fee. But also: I don’t understand why devs aren’t readily providing images of their apps in their best light. (Either that, or the press kit features images from 2015. For a calendar app.)
Kyle Bashour@craiggrannell https://paku.app/press could probably use some work though
@kylebshr put some *unframed* full-size grabs on there and you’re golden.
Brendan Thompson@kylebshr @craiggrannell one really small thing. Is there a reason there is one that says “Paku Pro” when the rest just say “Pro”
@BrendanThompson @craiggrannell just me re-writing and missing one I think!
Jordan Morgan@craiggrannell Always had em: https://scoresforncaa.com/presskit
Primatology (XYZ) · Oliver@craiggrannell do you have, or know of, a resource explaining what you want from a press kit? I feel like most devs, myself included, are just shooting in the dark when creating one.
@craiggrannell just a quick question, do you prefer a zip download or a webpage? Or both?
@primatologyxyz Web page is usually better.
@craiggrannell perfect, thank you again!
Franco Solerio@craiggrannell Because the odds of actually getting featured are about as good as winning the lottery, and the time spent making a press kit is usually better spent, well… keeping the app alive. Priorities! 😅
@francosolerio Yes, there’s a lottery element for sure, but the odds are significantly higher than an actual lottery.
I’ve featured many hundreds of apps across print and online media over the past 16 years. And I’m just one writer. The problem these days is rates are such that if I have to choose between two equally deserving apps and one makes my job easier, I’m going for that one.
Making a press kit web page takes, what, half an hour, and then the same to update it with any major changes?
@craiggrannell Fair point, I’ll try to put more effort into it, I’d rather not lose out just because I made your job harder. 😅 I’ll be sure to send my press kit your way once it’s ready… and I promise it won’t feature screenshots from the distant past!
@craiggrannell Hello Craig, my press kit took a little more than half an hour but it's done, and I promise the screenshots are from 2026, not 2015.
Castamatic 13 launches April 20th with on-device AI transcripts and chapters. Press kit with screenshots and videos at https://castamatic.com/press/ — beta at https://castamatic.com/beta if you'd like to try it. Would love to know what you think.
Josh Hrach@craiggrannell This has been something I’m wanting to correct, both for existing apps ( @Countr and @DoMarks ) new ones ( @Pel ). This is a good reminder for me.