Craig GrannellAgain amazed how few app devs have press kits. This has been chipping away at me for years now. One of the reasons I’ve dialled back app coverage. When you’re writing a round-up of a dozen apps and there are no readily available images, that just eats into your fee. But also: I don’t understand why devs aren’t readily providing images of their apps in their best light. (Either that, or the press kit features images from 2015. For a calendar app.)
Franco Solerio@craiggrannell Because the odds of actually getting featured are about as good as winning the lottery, and the time spent making a press kit is usually better spent, well… keeping the app alive. Priorities! 😅
@francosolerio Yes, there’s a lottery element for sure, but the odds are significantly higher than an actual lottery.
I’ve featured many hundreds of apps across print and online media over the past 16 years. And I’m just one writer. The problem these days is rates are such that if I have to choose between two equally deserving apps and one makes my job easier, I’m going for that one.
Making a press kit web page takes, what, half an hour, and then the same to update it with any major changes?
@craiggrannell Hello Craig, my press kit took a little more than half an hour but it's done, and I promise the screenshots are from 2026, not 2015.
Castamatic 13 launches April 20th with on-device AI transcripts and chapters. Press kit with screenshots and videos at https://castamatic.com/press/ — beta at https://castamatic.com/beta if you'd like to try it. Would love to know what you think.