Mastodon enforces a "noreferrer" on all external links.

I have mixed feelings about that.

As a blogger, I want to see *where* visitors are coming from. I also like to see (and sometimes join in) with the conversations they're having.

But, I get that people want privacy and don't want to "leak" where they're visiting from.

Is it such a bad thing to tell a website "I was referred from this specific server"?

Two years later.

Want to know one of the major reasons Mastodon didn't catch on with journalists and large website owners?

It is *invisible* in referrer statistics.

Here's my blog from the last month.

BlueSky now sends me more traffic than Bing.

How much traffic does Mastodon send? It is impossible to know due to the "noreferrer" header in all links.

(I'm not saying your privacy isn't important. But you can't grow a community if no-one knows you exist.)

@Edent Interesting, hadn’t considered that.

I wonder if there are Mastodon clients that auto-add UTM codes. That’d be *something* at least.

@zackkatz @Edent UTM tags are automatically stripped from the URL in the preview box created by Mastodon on the web, which is the biggest click target. I think I saw a post by Eugen saying that might be a mistake. [Edit to point out I'm wrong, Eugen has already fixed it, see below.]
@paulsilver @Edent Oh jeez, that’s a big mistake! 🤦‍♂️

@Edent

People only care about me, when I give them some points to count?

What about: Nope!
(a.k.a. Fuck off!)

@AdeptVeritatis more like "people only know about me if I tell them I exist".

Do you get that difference?

I fully support your right to be private. But you do understand that some of us like talking to interesting people outside our normal social spheres, right?

@Edent I think it's quite a false premise that people only learn about new stuff by examining their website analytics. @AdeptVeritatis
@katafrakt @AdeptVeritatis
What are you basing that on?
I've worked with some of the biggest publishers and on huge websites. Referral traffic is a huge source of insight and used for all sorts of planning reasons.
@Edent source of insight is simply not the same as source of knowledge something exists.

But even supposing that there is no "noreferrer" policy on Mastodon, I guess people will still complain. Say, under 800 visits from BlueSky you'd have 400 from mastodon.social, 200 from hachyderm.io and a lot more, amounting to 600, from smaller instances. The insights would likely be that BlueSky is better source of traffic than Mastodon, because this whole thing is an attempt to apply corporate-silo thinking to a federated network. It simply won't work this way, so I don't see why Mastodon or any other actor in the Fediverse would optimize for satisfying this, over the privacy.

@AdeptVeritatis
Hachyderm.io

Hachyderm is a safe space, LGBTQIA+ and BLM, primarily comprised of tech industry professionals world wide. Note that many non-user account types have restrictions - please see our About page.

Mastodon hosted on hachyderm.io

@katafrakt
Again, you're offering no evidence and clearly haven't worked in this sphere.

Most analytics packages can aggregate referrers. So you see "Yahoo" as an whole entity rather than being split into .in, .pl, .uk etc.

I have direct first hand experience of working on this problem. You, apparently, do not.

Obviously, you're welcome to believe what you like. But please don't confuse it for knowledge.

@Edent you haven't provided any evidence as well, but a lot of condescending attitude. Good luck with your endavours and your naive belief that aggregating Mastodon instancse is the same level of complexity as aggregating ccTLDs of Yahoo.

@Edent @katafrakt

You literally said it, they want to get insight into my life.

So why should I give these stalkers my data?

@Edent This is interesting. I started an account for the journal I work for; I didn’t expect much traffic, but none at all surprised me. I never thought to check the HTML, though.
@Edent this presumes that there being no journalists on mastodon is something that people on mastodon see as a problem. As opposed to a significant benefit.

@whimsy but the issue isn't just limited to journalists.
Why would a musician or author focus their time here if they can't see a positive impact on their reach?
Why would your friends come here if they can't also follow journalists that they like?

It is fine if you don't see the need for specific users, but that denies choice to everyone else.

@Edent they might come here, for example, because they know the things they say won't be taken out of context and turned into a sensationalist article.
I'm old enough to remember hanging out on newsgroups, and IRC, and forums, and livejournal, and I don't remember anyone there worrying that they wouldn't be able to build a community if it wasn't possible for everyone in the world to use the space as their own personal marketing campaign.
@Edent not every interaction between humans has to be a business transaction. Sometimes people talk to each other because they enjoy each other's company. You might like to try it.
@whimsy hey, quick Q, what happened to newsgroups and IRC?
Are they still thriving?
@Edent as a matter of fact they are.
@Edent there are dozens of commercial spaces that offer exactly the kind of thing you're looking for. And they're all full of fascists because your transactional model of human interaction is entirely consistent with fascist ideals. Why would you come to this space and demand that it change to be like the others just for your benefit? Go to the spaces that are already offering what you're looking for.
@Edent this space is for people who actually want to talk and interact with each other as human beings and aren't looking to grow their fucking brand.
@Edent @whimsy No it fucking doesn't! BLUESKY, THREADS, AND XHITTER ARE RIGHT THERE!

They have the choice to go to Mouthpiece Stooges backwards-R Us or to go where there aren't any.

What you're saying is you want to deny
us the choice to avoid the kind of person who wants to broadcast rather than engage.
@Edent Oh that's why I don't see mastodon in the referrer header?
@Edent In most cases I see in referrers not just the server, but the full url of the page where it was linked from. Sometimes even some strange links that do not even start with https:// so I don't know. Maybe there should be a more general only-domain referrer policy specifically for this kind of stuff.
@Edent I thought most of them refused to risk being co-opted “name wise”. Josh Marshall of Talking Points Memo didn’t like that there was no way to control someone setting up account on 100 servers that mimicked his professional name. I see his point, but I would have chosen to stay. He did not.
@MiriShuli @Edent That's clearly an excuse, because his not setting up an account here does nothing to stop someone from setting up an account on 100 servers mimicking his professional name.
@Edent so much of posting for publishers is seeing the referrals. 😞
@Edent It isn’t just the referrals - we have developed clever ways of figuring out why stories performed well (or didn’t) - it’s the fact that reach is intrinsically limited on Mastodon. Mastodon is not big social media - and that’s both by design and OK. The interconnected small communities are something to celebrate instead of making case after case about why the numbers and features are different.
Many journalists still use it, just not for reach.
@alexwilson I agree.
Lots of people like living in a small village. But most of their kids "brain drain" to the cities.

@Edent

I think Mastodon is pretty much @Gargron's toy. The rest of us are just along for the ride.

@Edent you totally can, but not amomg audiences who want to join the most popular and biggest network to make it bigger

@Edent @ianb if you *engage* with that community, rather than looking at web server stats, you will know it exists

This is /social/ media, not an advertising platform

@WiteWulf @ianb
But how will you know that it is there to engage with?

That's the fundamental question.

I'd never heard of reddit before it popped up in my referrer logs. So I went, created an account, and talked with the people discussing my stuff.

There's no way to do that here.

(And, yes, it is fine if people want to share in private if that's their choice.)

@Edent @ianb the same way everyone else does: you search for and follow hashtags that are relevant to your interests. You find the interesting people who talk about the subjects you’re interested in, follow them, strike up conversations with the people who correspond with them, and follow them if you want to.

You seem to be more interested in finding people who are interested in *you*, than like-minded people who share a topic of conversation

@WiteWulf @Edent @ianb Eh? Following a hashtag presumes I have an account on the platform. Terence is taking about discoverability *of the platform*. It would not impact privacy if mastodon set the referrer to “Mastodon” or even “Mastodon.com”. It’s just a string and doesn’t have to identify the actual server. This would mean a creator on (say) YouTube, knows the community here values their content, instead of that traffic being invisible.

@Edent @WiteWulf @ianb You asked how people learn of the communit's existence. People aren't clustered to a single community. I learned about Mastodon from Twitter users about 4 years ago, and I found it interesting. That's how communities grow. Your reddit story is an outlier.

If you're asking "How can businesses learn of the marketing potential of the platform", then the answer is, as previously stated, indeed "fuck off". People aren't here to be funneled to your blog/newssite/youtube/etc

@kawazoe @Edent @WiteWulf @ianb They literally are. People are very much here to be funnelled to interesting content (as a result of discussion - not promoted posts). Some of which are how the person derives their livelihood (wholly or in part). Is libreleah bad for talking about Libreboot here and mentioning when they have sales on? Knowing where traffic comes from is legit useful. “Business” =!= Google/BigBiz. There’s a middle ground.
@Edent Maybe @mho can help?

@isAutonomous @Edent

Yes, that's not helpful for analysing your impact. But you can get statistics with an URL-parameter. That's how I make my graphs:
https://social.heise.de/@mho/113596206067700321

On the other hand, as far as I remember, there was (is?) a problem with #Bluesky not sending a referrer all the time either:
https://github.com/bluesky-social/social-app/issues/2540

Martin Holland (@[email protected])

Angehängt: 1 Bild A little late, but here are the last numbers for traffic from #X / #Twitter (where we're stopped posting) and its competitors to heise.de. #Mastodon & #Bluesky now clearly in front, #Threads still a bit behind X. #SocialMedia #Fediverse #eXit #Xodus #TwitterMigration

Heise Medien on Mastodon

@Edent Huh Hadn’t really thought about it, but yeah, seems like something that could be server/user controllable.

Agree plenty may like being essentially unseen, but I wouldn’t mind letting others know I came from here to their story so they build their presence here.

@Edent It's a bit of an HTML limitation, that there's no way to map referrer URLs to a sanitized or canonical URL, without obfuscating the actual destination to pass it through a link service (like t.co). I guess too much potential for abuse?

Examples: for public posts, I'd want the referrer to be the canonical URL of the post, not the URL of the post as processed on my server.

For private/followers-only posts, I'd want the referrer (if any) to be some anonymized version of the network domain.

@Edent i wonder if different appviews are gonna show up as a different referrer 

@Edent
Your logic doesn’t follow. It is not sufficient if everyone knows you exist that you can grow a community. It’s helpful, agreed. If your goal is to grow a community based on what you write, it’s necessary to write that which elicits a sympathetic response.

The number of viewers alone provides no insight regarding your words’ impact.

@Hippasus500 @Edent I think the point is that this policy makes it completely impossible for orgs to see the utility of Mastodon* and so it will be scrubbed from the things they're willing to spend time on.

*Unless they have enough control to add tracking IDs to the URL (which they don't for organic mentions).

@InsertUser @Edent
The implicit assumption in both these arguments is that the raw number of viewers is the sole determinant whether Mastodon has utility for journalism.

I’m not rejecting the metric out of hand. I’m merely saying it is not sufficient for the conclusion.

It’s easy to fall into the trap, “Because I can measure x, x must explain y.”

Maybe it does. Perhaps not.

Robert Pirsig’s concept of Quality comes to mind.

@Hippasus500
I don't think the scant text here makes that implicit.

@InsertUser
Implicit: implied but not plainly expressed. That is precisely the word I mean.

This isn’t simply wordplay. I’m asking you to carefully ask yourself what you’re intending to say. All we have here are words. Precision and logic are crucial.

A brilliant piece by @Daojoan speaks to why I’m being so fussy:

https://www.joanwestenberg.com/how-to-destroy-a-generation/

How to Destroy a Generation

How to Destroy a Generation? Make Them Think the World Runs on Their Feelings—and Then Use Those Feelings Against Them If you wanted to dismantle an entire generation from the inside out, it wouldn’t take much. Forget bombs or economic sabotage—too messy, too obvious. No, if you

Westenberg.

@Hippasus500
Does your dictionary also include the word condescending?

Saying that sites can't see Mastodon's ability to generate traffic and so will be disinclined to support it doesn't imply that that's its "sole" use. It's just saying that its use is harder for them to see.

@InsertUser
The original proposition assumes the conclusion. The argument proceeds with faulty logic to justify the conclusion. Your original statement made the same mistake.

Your last statement is more nuanced and justified with the argument that numbers matter, something with which I agreed, btw.

Claiming that only numbers matter is flawed logic.

“I lost my keys in the parking lot over there.”

“Why are looking under the streetlight?”

“No lights in the parking lot.”

Old joke.

@Edent how do the numbers for no referee compare?
@imikotoba looks like approx 50% but I haven't explored in detail.
@Edent Well, gives and upper bound on Mastodon and other. Tricky
@Edent The amount of “privacy” gained by this is relatively small, or? No clues why any non-German would want this.

@Edent whole point of decline of referrer header is to improve privacy.
You have no right to know the origin of every link to your content.

If the origin wants to interact with your content, you can provide a comment section on your website, webmentions etc. and maybe they will tell you.

If you want to track links to their origin, use unique tracking links; link shorteners, UTM parameters etc.
You will notice that folks unshorten and remove those or outright will refuse to interact with them.

@robo9k only a tiny tiny percentage of all internet users care about removing tracking parameters on links.
@Edent if discoverability is the problem, the solution should directly address that. Surveillance is a very indirect way of doing that.
@Edent Didn’t even know Masto does this. It seems counter-productive for a very dubious privacy gain.
That might as well explain a significant portion of news orgs missing completely.
@richlv @Edent it would make the instance’s URL known. A lot of instances have either very few or a single user, which would expose them as the individuals who clicked the link very quickly.