When you bring your private life into the public sphere, you open it up to public critique. When you discuss your personal life in business documents to your customers, those become connected.
"Making business personal" is a double edged sword. It makes it easier for customers to feel connected, but you risk that goodwill souring.
No one would know (or care) about the Goulets' church if they didn't mention it in their newsletter to customers. But they did, now we do.
The same goes for Noodler's. Nobody would know or care about his racism of he kept it to hisself. But when he put his racism on his products, those became linked. It seems Nathan has learned that lesson, but the Internet remembers. Noodler's is now dogged by being "the racist ink".
And that's nobody's fault but Nathan's. He brought his personal feelings into the public sphere and got rightly criticized for it.
@timelordiroh mentioning any religion-related stuff in business emails seems like just such a dumb idea. It’s a bit odd to me that after 15 years of being neutral on the topic, that they would suddenly mention it now and get the flack for it.
Many Virginians are part of churches that have regressive views toward the LGBT community, so it’s not it’s so surprising, but until they actually mentioned it, no one felt it was necessary to look more closely.
It's difficult to be a Christian, because we are supposed to share our faith with others, not hide it away.
Then someone comes along, who claims to be a Christian, but makes statements or engages in behavior that damage the testimony of every Christian.
Brian and Rachel's message about this is spot-on: they are about love and inclusiveness, and NOT about hate and judgment.
The church leader who made his statements on some podcast has damaged all our testimony.
✨🏳️⚧️Timelordiroh 
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Karin!
UK-Birmingham_UTV
paradoxmo
Inaction Figure