My thoughts on the outcry over Mozilla's Privacy Preserving Attribution experiment in #Firefox 128.0.

PPA is a major step forward towards eliminating invasive tracking from AdTech companies.

#Mozilla #MozillaFirefox #Firefox #adtech

https://andrewmoore.ca/blog/post/mozilla-ppa/

Misconceptions about Firefox's Privacy Preserving Ad Measurement

Mozilla's Privacy Preserving Attribution is an important step forward towards eliminating invasive tracking by AdTech companies. Unfortunately, it is being loudly contested by individuals that prefer to spread fear instead of learning about it.

Andrew Moore
A Word About Private Attribution in Firefox - r/firefox

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