@tolmasky however, the smartphone was enough of a different device that it fits nicely in the mind as fundamentally not a computer (In much the same way that your refrigerator isn't a computer even though there's almost certainly a general purpose CPU in there these days) and Apple's ecosystem kicked off from day one aas a locked-down appliance a store for loading programs onto it (which if memory serves was much in line with the way early generations of cell phones capable of running applications worked... Mostly because they weren't programmed in a common SDK or even chipset so it was quite difficult to acquire and load applications onto them from a PC).

The distinction is historically relevant, is the point. And in fact, the entire store approach gave an added layer of confidence to the entire experience that was lacking in the PC ecosystem of the time; nobody wanted a virus on their phone.