AI6YR BenJul 4, 2024

The most substantial information on these is -- not surprisingly -- a lawsuit!

Keebler Company, Plaintiff, Appellee, v. Rovira Biscuit Corporation, Defendant, Appellant.keebler Company, Plaintiff, Appellant, v. Rovira Biscuit Corporation, Defendant, Appellee, 624 F.2d 366 (1st Cir. 1980)

#ExportSodas #crackers #legal #lawsuit #keebler #PuertoRico

https://law.justia.com/cases/federal/appellate-courts/F2/624/366/312997/

Keebler Company, Plaintiff, Appellee, v. Rovira Biscuit Corporation, Defendant, Appellant.keebler Company, Plaintiff, Appellant, v. Rovira Biscuit Corporation, Defendant, Appellee, 624 F.2d 366 (1st Cir. 1980)

Keebler Company, Plaintiff, Appellee, v. Rovira Biscuit Corporation, Defendant, Appellant.keebler Company, Plaintiff, Appellant, v. Rovira Biscuit Corporation, Defendant, Appellee, 624 F.2d 366 (1st Cir. 1980) case opinion from the US Court of Appeals for the First Circuit

Justia Law
Show threadAI6YR Ben

"Sometime between the beginning of this century and the First World War, various companies in the United States began exporting a type of flat, square soda cracker to Puerto Rico. During the 1920's, at least one of these companies, National Biscuit, identified its product with a label bearing the term "Export Sodas". During this period, a Puerto Rican bakery was also manufacturing this type of cracker and advertising it under the name "Sport Sodas".

#cracker #history

Jul 4, 2024 at 7:33pmWeb
Show threadAI6YR BenJul 4, 2024
"In 1934 or 1935, Keebler introduced a soda cracker into the Puerto Rican market under the name "Export Soda". These crackers were packaged in a green cylindrical can, which Keebler has used continuously since the mid-1930's in merchandising its crackers. Since 1951, Keebler has also sold its "Export Sodas", similarly packaged, in New York and other United States markets with large Puerto Rican populations." #crackers #history #PuertoRico #ExportSodas #law #trademark #legal
Show threadAI6YR BenJul 4, 2024

Apparently Keebler attempted to exert Trademark rights over what was ruled to be a generic term in Puerto Rico:

"The district court found that before Keebler had begun using "Export Sodas" as a trademark, the terms "export sodas" and "sport sodas" had come to mean in the minds of Puerto Rican consumers soda crackers of this particular type. The court concluded, as a matter of law, that "export soda" was a generic term, not entitled to appropriation as a trademark, and therefore ordered cancellation of Keebler's registration. "

#crackers #colonialism #PuertoRico #trademark #legal #law

Show threadAI6YR BenJul 5, 2024
Aha, apparently the reason we have "Export Sodas" here in this household is the entire tin cost $1 at Grocery Outlet, because the pull date was two days away. #bargain
Show threadSam LevineJul 5, 2024
@ai6yr I've bought the same tin (a giant green one?) at that chain and it was a real struggle to finish it by myself. The first half was doable, but but they do go noticeably stale after a while. I wish your family good luck and faster eating than I managed.
Show threadAI6YR BenJul 5, 2024
@SRLevine 😂
Show threadyour auntifa liza 🇵🇷 🦛 🦦Jul 4, 2024
WOOHOO! @ai6yr Puerto Rico represent in the destruction of trademark trolls.
Show threadCristobalJul 4, 2024
@ai6yr The Great Cracker War.
Show threadScott MathesonJul 4, 2024
@ai6yr Another in the long list of “generic-ide” (gereri-cide?)… asprin, escalator, kerosene… but not Xerox-brand photocopies or Frappochino-brand blended coffee drinks.
Show threadMac - VA3WFTJul 4, 2024
@ai6yr