@daringfireball clearly “brand value” or “reputation” is something modern companies care less and less about. Qantas was once one of the top airlines in the world - over the last decade they've turned in to a dumpster fire. Same for Boeing - they owned the world with the 747. Dumpster fire. Adobe is trying to. It's amazing people put up with Google still. Apple is already trying, how bad will it get when the next management change happens?