@daringfireball
So deceptive! I try to be pretty careful with subscriptions, but I completely missed these fees when I signed up for the small photography plan and felt totally burned when I went to cancel my “monthly” plan after 10 months. Totally put me off becoming a customer again.

@daringfireball clearly “brand value” or “reputation” is something modern companies care less and less about. Qantas was once one of the top airlines in the world - over the last decade they've turned in to a dumpster fire. Same for Boeing - they owned the world with the 747. Dumpster fire. Adobe is trying to. It's amazing people put up with Google still. Apple is already trying, how bad will it get when the next management change happens?

@daringfireball But *is* Adobe too good a company for this? I know Adobe *has been* too good a company for this, but there's an argument to be made that subscriptions have pushed them (much in the same way "services revenue" has pushed Apple) into dark patterns and poor practices. It seems to encourage dubious revenue sources over innovation. (At times. Both companies still innovate, obviously, but the trend and temptation is clearly there.)