Matthew Haughey

This is my Apple ad parody. There are many like it, but this one is mine.

https://a.wholelottanothing.org/apples-misstep/

Apple's message falls flat

You've probably seen the tone-deaf ad from Apple about their new super thin iPad. I get the concept they were going for—it's like a thousand devices rolled into one, but the way the ad was shot revels in destruction of beloved things and really hits a sour note that

A Whole Lotta Nothing
May 9, 2024 at 4:53pmWeb
Show threadAshur Cabrera 🐦‍⬛May 9, 2024
@mathowie this is very good
Show threadIncredibishMay 9, 2024

@mathowie

Oh my freakin' gods... I had to go look for the ad, because this was all new to me and wow... love love love your take.

...and yes, I'm entirely in the walled garden. I like it. But man... that ad.

Show threaddynamicMay 10, 2024

@incredibish @mathowie

That parody is amazing. Would appreciate advice on where/how to find the original.

(I understand if people don't want to link to it directly, but I imagine there are ways?)

Show threadMatthew HaugheyMay 10, 2024
@dynamic @incredibish https://www.youtube.com/watch?v=ntjkwIXWtrc&ref=a.wholelottanothing.org
Crush! | iPad Pro | Apple

YouTube
Show threaddynamicMay 10, 2024

@mathowie @incredibish

Oh god, it's exactly the same imagery? What were they thinking????

Show threadDagaloniMay 9, 2024
@mathowie Good music!
Show threadCrazy-to-BikeMay 9, 2024
@mathowie

🤣🤣👍
Show threadConanTheActuarianMay 9, 2024
@mathowie Wow. I have not seen this ads. I use a Microsoft Surface Pro 8. I have been using Surface Pros for over a decade and have always found them excellent. The Pro 8 is my fourth Pro.
Show threadRichard VasquezMay 9, 2024

@mathowie

10/10. No notes.

Show threadBlaž PavlicaMay 9, 2024
@mathowie wow, what is that song?
Show threadme_valentijnMay 9, 2024

@blazp @mathowie

Aerosmith's "Dream On" performed by a different artist.

Show threadBlaž PavlicaMay 9, 2024
@me_valentijn @mathowie thanks, someone knows the artist?
Show threadMatthew HaugheyMay 9, 2024
@blazp @me_valentijn here it is https://music.youtube.com/watch?v=Aag3MhxwtaA&si=YO4WY6zhU5adiRBK
Bevor Sie fortfahren

Show threadMint Spies has gone BeigeMay 10, 2024
@blazp @me_valentijn @mathowie Look up Postmodern Jukebox - they did this brilliant cover, but also oh so many more...
Show thread🆎May 9, 2024
@mathowie Bravo.
Show threadMichael StancliftMay 9, 2024
@mathowie
Show threadAdvanced Persistent TeapotMay 9, 2024
@mathowie ... I hadn't seen the ad but I can see now that none of the criticism of it was hyperbole
Show threadAdvanced Persistent TeapotMay 9, 2024
@mathowie as a musician, this ad is deeply upsetting. As a human, the waste involved in creating it is offensive.
Show threadLockpick ExtremeMay 9, 2024
@mathowie fantastic job!
Show threadRexx Deane 🏳️‍🌈May 9, 2024

@mathowie This made me look up the ad and the utterly justifiable reactions to it, then that led me to this article, with which, as a software developer feeling threatened by shitty AI-generated code, I empathise wholeheartedly:

https://www.washingtonpost.com/opinions/2023/09/18/luddites-social-technology-visionaries/

I’ve always loved tech. Now, I’m a Luddite. You should be one, too.

The clothworkers of the 1800s had the right idea about how the benefits of innovation should be shared.

The Washington Post
Show threadDonovan HMay 10, 2024
@rexxdeane @mathowie https://web.archive.org/web/20240325220928/https://www.washingtonpost.com/opinions/2023/09/18/luddites-social-technology-visionaries/
I’ve always loved tech. Now, I’m a Luddite. You should be one, too.

The clothworkers of the 1800s had the right idea about how the benefits of innovation should be shared.

The Washington Post
Show threadJoshMay 9, 2024
@mathowie Totally brilliant
Show threadSteve LeachMay 9, 2024
@mathowie I saw "Apple ad parody" and was then baffled that there's nobody jogging with a sledgehammer. I seem to recall that Apple ads had sledgehammers.
Show threadSiderea, Sibylla BostoniensisMay 10, 2024

@stevenaleach They've replaced the sledgehammer with a fully automatic hydraulic press.

You know. Like in John Henry.

@mathowie

Show threadЮ ⁂May 9, 2024
@mathowie @czr On a side note, who tf stores their paint on top of a piano?
Show threadMieszko ŚlusarczykMay 9, 2024
@mathowie I haven’t seen the original, but they still don’t think they’re like IBM who they have ridiculed for the same reasons.
Show threadJohn ClearyMay 9, 2024
@mathowie This is fantastic. 👏
Show threadJared White (ResistanceNet ✊)May 9, 2024

@mathowie ouch.

(good job!)

Show threadMatt PalmerMay 10, 2024
@mathowie I hadn't seen the original, but boy howdy is someone moving from the donut to a satellite campus upstate for approving that nightmare. Yours is much better.
Show threadMarkRDavidMay 10, 2024

@mathowie

Terrific! (But, as a longtime Boston citizen, I would have preferred the original Aerosmith version - just sayin')

Show threadJORDMay 10, 2024
@mathowie 
Show threadHippo 🍉May 10, 2024

@mathowie what‽ At first I thought you'd parodied the visuals in some way, but then I looked up the original and found that those are the ACTUAL VISUALS put out by Apple 🤯

Maybe my interpretation is coloured by watching your parody first but that is such an act of destruction I don't see how it'd work as an ad at all. Big Tech unintentionally revealing its true colours? 

Show threadMint Spies has gone BeigeMay 10, 2024
@mathowie Excellent use of Postmodern Jukebox!
Show threadnicksname he/himMay 10, 2024
You did well @mathowie