Irenes (many)Apple SVP of marketing, apparently: so our core message should really be that Apple will destroy all the things you love, and sell you a joyless piece of glass to replace them
Kevin Karhan 
@ireneista precisely
Also #Apple doesn't actually #sell you shit, because you ain't in #control aka. actually #own the #unrepairable #eWaste they sell you and not only can but will remotely #brick whenever they feel like it.