Look, does anyone want to just buy all of my data? Rather than going through all this rigmarole, spending billions on AI, looking for ways to catch me out or circumvent Data Protection laws. It's probably all out there anyway. Just shut down all of your expensive projects, slip me a couple of million pounds and I'll tell you anything you want to know. It'll save you a fortune. Straight from the source. Locally sourced, organic and artisanal data. Fairtrade data.
@TheBreadmonkey The O.G. "we want to track your data" scheme was retail/grocery store memberships. "Let us track all your purchases and associate it with your phone number/unique id, and we'll give you discounts on products."
I like that model, actually. There's a limited scope to the data they're collecting, a very clear trade-off, and opt-out by default. (You will get a pop-up/bugged by the cashier to join but it's pretty non-intrusive 😉)