It’s just water in a can. How did Liquid Death become a billion-dollar brand?

https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World

TIL Liquid Death is water lol. I always assumed it was one of those coffee/energy drink hybrids from the name and price.
They also have some teas, their Arnold Palmer is really good.
The peach tea is really good too. Light on the sugar
Glad Im not the only one who went “Wait, it’s just fucking water?!”