It’s just water in a can. How did Liquid Death become a billion-dollar brand?

https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World

TIL Liquid Death is water lol. I always assumed it was one of those coffee/energy drink hybrids from the name and price.
They also have some teas, their Arnold Palmer is really good.
The peach tea is really good too. Light on the sugar