It’s just water in a can. How did Liquid Death become a billion-dollar brand?

https://lemmy.world/post/13246229

It’s just water in a can. How did Liquid Death become a billion-dollar brand? - Lemmy.World

TIL Liquid Death is water lol. I always assumed it was one of those coffee/energy drink hybrids from the name and price.
Glad Im not the only one who went “Wait, it’s just fucking water?!”