The Japan Times
Some of the nation’s alcohol makers are backing away from the lucrative sector of high-octane, ready-to-drink cocktails. Is the end of the Strong Zero nigh? https://www.japantimes.co.jp/commentary/2024/03/10/japan/japan-alcoholic-drinks/ #commentary #japan #chhai #shochu #alcohol #beer #health #strongzero
Japan asks when a stiff drink is a bit too stiff

Two of the country’s four major makers have taken the unusual step of retreating from a lucrative and growing market: strong premixed drinks.

The Japan Times
Mar 10, 2024 at 11:06amBuffer