_number8_Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Easy way to lose customers.
It’s never going to get cheaper than it is currently.
If I don’t know what it costs, how can I budget for it? If I can’t budget for it I’m not going to drive over to check out the prices, fuel “fluctuations” have seen to that.
If anything shouldn’t they be charging more during the slower hours?
Basic supply and demand economics. When supply is high and demand is low, prices fall. When demand is high and supply is low, prices rise. They think people will willingly sit in line regardless of the price because, in reality, people have.
Conversely, they wouldn’t want to drive people away when business is slow and can easily jump into another drive thru.
Customers don’t give two shits about economics. We want to know what our impulse purchase products will cost preemptively. Uber can pull this off because if I’m already drunk I have to use them.